Dietmar's Blog (1)

Trends in the worldwide media industry have clearly shown that in order to guarantee long-term success with the audience in the future, it will be vital to change from a single product-oriented to a multimedia, content and user-oriented approach. Newspaper publishing houses will be most successful if they are in a position to distribute their content in a synchronised manner via different media and guide their audience from one medium to the next in order to generate brand loyalty. The co-ordina… Continue