Building the ideal newsroom for the next 50 years
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John Wilpers
- Male
- Boston, MA
- United States
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John Wilpers's Page
Profile Information
- Organization
- John Wilpers Media Consulting
- Title
- President
- Location
- Boston, MA area
- About Me
- I have been a journalist for more than 30 years, reporting and editing at newspapers and websites from large metro dailies, rural weeklies and magazines to AOL and LATimes.com. I have started more free dailies than any other US editor (BostonMetro, Washington Examiner, BostonNOW). Currently, I am working with newspapers around the countryand the world to increase their reach, relevance and revenue by incorporating high-quality local bloggers in the pages of their websites and print publications.
- Your Website
- http://johnwilpers.wordpress.com
- Share your thoughts about how the newsroom of the future should be different . (And if you do, please post a copy of your answer in the forums).
- One critical key to a newspaper's success will be the extent to which it involves the community in the consumption AND creation of content. The day of newspapers being the sole source of high-quality information are over. Thousands of people in every newspaper's market are creating top-notch content about a mind-boggling variety of topics, all of which could enrich a newspaper's website and print editions. And, once you include bloggers into your products, they become a powerful, viral, grassroots marketing campaign that you could never dream to equal on your own. It's time for newspapers to open their doors to the best of content creators in their midst....or watch someone else do it to them (e.g., Huffington Post's local "editions").
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