Building the ideal newsroom for the next 50 years
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John Cass
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John Cass's Discussions
Using Semantic Technologies For Story Development & Reader Engagement
29 Replies
Started this discussion. Last reply by Michael J Mar 14.
John Cass's Page
Profile Information
- Organization
- blogger
- Title
- Author, Strategies and Tools for Corporate Blogging
- Location
- Boston
- About Me
- John Cass started blogging in 2003 to find out how blogs help businesses reach high rankings in search engines, but discovered blogs do so much more in terms of creating dialogue between companies and their customers.
He is author of "Strategies and Tools for Corporate Blogging," published by Butterworth-Heinemann an imprint of Elsevier, Inc. in 2007.
He was 2005/6 President of the Boston Chapter of the American Marketing Association, and is a research fellow and advisory board member for the Society of New Communications Research.
He has held senior positions in marketing, social media strategies and public relations for a number of companies including; 48hourprint.com an online printing company, RedV Network a consumer software company, Quotium Technologies a web load testing software company, Portent Interactive an interactive agency, and was the Director of Blogging Strategies for Backbone Media.
He lives in Arlington, Massachusetts with his wife Karin, and son Bram.
- Share your thoughts about how the newsroom of the future should be different . (And if you do, please post a copy of your answer in the forums).
- It used to be that the leading news analysts in the country were the top traditional media outlets, that is no longer the case because anyone can publish content and analyze an industry with the web. However, companies because of their drive for market research data and now blogger engagement buzz reports have a better pulse on what is happening within a particular community than many traditional media outlets. I think for a publication to be competitive in tomorrow's world, many publications will have to adopt some of the technology tools that companies are now using in this area. For example there are tools available that analyze text across the web, discover individual posts, rate by sentiment and authority to provide company managers with tools for market research and blogger engagement. Publications in the future, which adopt these tools, will have a competitive advantage.
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