Building the ideal newsroom for the next 50 years
Dietmar's Page
Profile Information
- Organization
- IFRA
- Title
- Director IFRA Newsplex and Training
- Location
- Germany
- About Me
- I am responsible for advisory and consultancy project for newsroom strategy and reorganisation for newspaper publishers. My private blog is on schantin.wordpress.com.
- Your Website
- http://www.ifra.com/newsplex
Dietmar's Blog
My view on cross-media communication for newspapers
Trends in the worldwide media industry have clearly shown that in order to guarantee long-term success with the audience in the future, it will be vital to change from a single product-oriented to a multimedia, content and user-oriented approach. Newspaper publishing houses will be most successful if they are in a position to distribute their content in a synchronised manner via different media and guide their audience from one medium to the next in order to generate brand loyalty. The co-ordina… Continue
Posted on November 13, 2008 at 2:39pm —
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